
A museum is defined as a building in which objects of historical, scientific, artistic, or cultural interest are stored and displayed. Already known for being the architects of what is inside your computer, Intel is now branching out to what is inside of you. Specifically, this is being achieved through an application that filters your Facebook activity and regurgitates it into a virtual “Museum of Me” (or you, depending). On the cool side of the spectrum, it is pretty fascinating to see the lineage of relationships, portraits, and taste. Aesthetically, the “Museum of Me” paints a pretty picture of who you are, or who you would like to think you are.
The Intel App creates a video tour of your Museum. Featuring your name, photos, friends, likes, and networks, the video is a visual summary of everything you have ever clicked on while logged into Facebook. If the information were to be presented outside of a “museum” context, such as for corporation research or consumer profiling, the shear amount of information available would be overwhelming. Not to mention the horror if the “Museum of Me” were being used as a visual introduction to potential employers. In short, the “Museum of Me” project articulates just how impossible it now is to filter which parts of your identity your friends, family, businesses, and employers have the ability to access.
But does this breaking down of filters mean that we are able to more consistently be who we are? For some it is enough, but for others the “Museum of Me” fails to fit. And here are the reasons why:
If history is a narrative constructed from selected cultural artifacts, the question is who, or what, is to decide what is significant? In “On the Concept of History” Walter Benjamin asserts the importance of blasting historic structures and reveling in the pieces, separate from an architected structure. In this regard, he states the following:
The historical materialist cannot do without the concept of a present which is not transition, in which time originates and has come to a standstill. For this concept defines precisely the present in which he writes history for his person. Historicism depicts the ‘eternal’ picture of the past; the historical materialist, an experience with it, which stands alone. He leaves it to others to give themselves to the whore called ‘Once upon a time’ in the bordello of historicism. He remains master of his powers: man enough, to explode the continuum of history.”
Central to the concept of historical materialism is the paradox of the transition of time, where time is simultaneously beginning and ending. If time is constantly narrowing and expanding, then the experience of the present cannot be roped into a single narrative (there must be at least two for the beginning and end of time, if not an infinite amount of other possible twists and turns!). In contrast, Historicism argues for the limitation of historical perspective and an authoritarianism to interpretation. More crassly, Benjamin likens the historian who writes an objective history from a set perspective to a whore who gives up the goods for capitalist interests. In contrast, the historical materialist blasts the narrative of history and through this action ascends his power.
Now, how does this relate to Intel’s “Museum of Me”? Intel has created an App to reflect the activities, faces, friends, and likes that are logged into the Facebook world. This is a historical narrative of your life, and on a literal level is accurate. Intel is not lying and the narrative has been built on tangible evidence. However, when a blast of historical materialism is applied, there is no more Museum, simply refuse from the explosion. A discarded photo, or shard of familiarity no longer represents the set narrative. However, the potential for meaning has been exponentially expanded. Because authentic significance is simultaneously a beginning and an end of time, the encounter with historic artifacts is unlimited once the form of Historicism has been dissolved.
In terms of identity, one of the joys of Facebook is that it allows the individual to create a public face. To make photo portraits, post relevant articles, network, search, and comment to our hearts delight. However, is this the entire picture? One narrative says yes, but for some this is not enough. The narrative deconstructs, the spiral toward Self shifts, and suddenly we are once again left with the Other—unknown possibilities abound.


Factor 1: Personality “Aggressive narcissim”
there in. Likewise, the use of realistic imagery creates a simple relationship with a reader. The identification of the audience with the author finds common ground in windows, homes, and flowers—possibly the only commonalities available between 21st century America and revolutionary Russia, they allow for some type of identification throughout time and cultural boundaries.
Throughout the 20th century, the world of fashion has had a contentious evolution. Both celebrated for it’s aesthetics and criticized for its bourgeoisie decadence, fashion remains one of the most popular and common forms of cultural representation. In this instance, culture is defined as the attitude and behavior characteristics of a particular social group. While it is easy to comment that the attitude reflected in fashion is the starvation of culture, this reduction is a bit too easy.
However, while existentialism, or the quest for meaning, has been simultaneously nihilistic and the origin of great creativity, there is another factor that has shaped the last 100 years—globalization. The great American experiment has now passed the two hundred year mark and cultures have now been, not only blended, but forgotten. The fusion of races, traditions, and languages have created a clean palate to adopt and discard the trappings of culture. Americans can be everything or nothing in a simple change of the wardrobe.
Leading us back into the phenomenon of fashion photography. Photography has served many functions since it’s invention. Ranging from a bureaucratic tool to high art, photography is both a method and a form of expressionism. In the case of fashion photography, the line between commercialism and art is often blended. The goal of fashion is to sell clothes. To sell clothes, there must be a reason to buy clothes. Fashion is not utilitarian and is fueled by desire. Clothes are a traditional expression of culture and personal identity. Our industry within a community is recognized by what we wear (butcher, baker, candlestick maker), and likewise an individual with the finest clothes is more important than an individual with poorer accessories. We all desire quality in life, and clothes are symbolic of our goals and achievements.
The discussion of art on a personal level is directly connected to the therapeutic arts and may often be a guided strategy. The inner world of the individual is projected onto an external object to reveal metaphors that are challenging the development or health of the psyche. Once externalized the collective symbology of the art may be researched, concretizing internal abstract concepts into a visual vocabulary. While this description is brief and reductionary, the process is intended to be organic and address both personal experiences and archetypal dynamics. Symbols contain both personal and collective meaning, or relevance.
This relationship between feeling, interpretation, and symbolism is particularly visible in the art of Catalan artist Joan Miró. Born in 1893 Barcelona, Miró was a part of the surrealist and Spanish Civil War Parisian ex-patriot communities. However, while his work has often been interpreted as Surrealism, he resisted being defined as a Surrealist artist. His objective was to “assassinate art” or to break from the historical interpretation of what art is, or should be. Being labeled as a Surrealist would work would limit his ability to explore new territory, methods, and forms of expression.
For example, what is the experience of viewing his 1978 painting “Personnage Etoile”? In English the title is translated as Star Person, or Star Character. On an abstract textured field of bright sky blue, minimalistic symbols work together and disjointedly to engage the imagination. Circle, star, curve, red, yellow, what is the message? Is the blue the color of the Madonna? Does it relate to Haitian Santeria, or is it inspired by the expansive Mediterranean beyond the walls of Miró’s studio? In his theory of Deconstruction, Derrida argues that the experience of deconstruction is as if, while following the inward curve of a fixed point toward a center, we suddenly find that the center has moved elsewhere. The spiral is destabilized and the interpretation is disoriented. Likewise, the experience of Miró’s “Personnage Etoile” provides just enough information to stimulate the process of interpretation, but the same stimulation resists conclusions and continues to evoke questions.
A visual example of this is seen in Man Ray’s photographs “Le nu en photographie,” or “Two Nudes” composed in 19 37. In this image we see two nudes, one facing the viewer the other with her back to the audience looking into the distance. The portraits are not mirror images, but the juxtaposition of a light and dark background establish that the images are linked, representing united, but contrasting concepts. Black is the antithesis to white and vice versa. Put them together and the visual contrast creates an experience that is not achieved when viewed separately.
While the term Philistine has historical roots straight back to the Bronze Age and the Canaanites, the use of Philistine has become a social moniker. According to the Urban Dictionary a Philistine is:
Directly related to the commonly used elite, the Latin eligere is translated as “to elect.” The Eligere exist in a status above the proletariat classes (including both Philistine and Bohemian). An exceptional, privileged group that wields considerable power within a community. Power being defined as including physical, spiritual, intellectual, and financial factors.
Just as Narcissus became enchanted and doomed by the reflection of his own image, so has Facebook raised questions of how one’s identity is comprehended when observed separate from the Self. The postmodern concerns of authorship have returned: who (or what) is the author, text, and audience? On Facebook, intertextuality, or the boundaries between what is Other and Self are broken. Imagine a mirror. The mirror is broken into a hundred pieces. When one is able to meet the eyes of your reflection in one fragment of mirror, a hundred eyes of the other you look on from the sideline. They are all you, but the filter of choice in how you represent yourself is not stable. Unconsciously, consciously, or compulsively, Facebook reveals your identity from angles that are quickly becoming more and more difficult to self regulate.
